San Bernardino, California (April 20, 2022) – Stater Bros. Markets is excited and proud to announce its partnership with the Los Angeles Football Club (LAFC) and rising LAFC star Christian Torres. Through this partnership, Stater Bros. Markets will bring the excitement of soccer to Stater Bros. stores and communities in Southern California, beginning with the 2022 Major League Soccer (MLS) season.
“It was important to us that we teamed up with a partner who echoed our values and community-first way of thinking. In Christian, we’ve found someone that works hard every day, is humble and embodies the kind of team spirit that we embrace here at Stater Bros.,” said Dennis McIntyre, Executive Vice President & Chief Marketing Officer. “LAFC has challenged the status quo in MLS by competing at the highest level and has proven to be a valuable contributor to our Southern California community,” McIntyre continued.
In 2022, the partnership will give rise to many exciting things. Via stadium signage, Stater Bros. Markets is featured throughout LAFC’s home, Banc of California Stadium. A commercial featuring LAFC’s homegrown player and Fontana, CA native Christian Torres will air during LAFC local broadcasts on KCOP 13. During these broadcasts, Stater Bros. will award three prizes, live and on-screen! Additionally, through two 4-week in-store promotions, Stater Bros. will award customers hundreds of amazing brand name prizes, LAFC swag, and Stater Bros. gift cards. LAFC and Torres will be prominently featured on in-store materials and other collateral supporting the promotions.
About Stater Bros. Markets
Communities throughout Southern California look to Stater Bros. Markets for Fresh. Affordable. Community First. grocery shopping every day. Stater Bros. nurtures families and their communities at more than 170 stores and through the helping hands of 18,000 caring employees. While the Stater Bros. meat counter is legendary for its quality and variety, every store department is designed to surprise and delight today’s shoppers. The Company lives out its values through the charitable efforts of its non-profit, Stater Bros. Charities. Learn more at staterbros.com.
STATER BROS. MARKETS…SERVING SOUTHERN CALIFORNIA FOR OVER 85 YEARS
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