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Summer time with Pepsi means #Summergram

If it didn't happen on "The 'gram," did it even happen?  Working together with Instagram, Pepsi wants to make sure people get out and live their "Best. Summer. Ever."  Pepsi #Summergram will introduce hundreds of customized Augmented Reality filters and digital stickers to help consumers elevate their social media game throughout the summer.  With fun summer-themed statements like "Tropic Like It's Hot," "Turnt Not Burnt," "Catching Rays," and "Call Me On My Shell Phone" appearing with graphic icons and QR codes on Pepsi, Diet Pepsi and Pepsi Zero Sugar bottles, fans can access exclusive Pepsi #Summergram content that will help plus up any summer mood – whether that's relaxing at the pool, swimming at the lake, BBQing with friends, chilling at the beach and more.

Experience the interactive Multichannel News Release here:

"We are so excited to work with Instagram and bring some of their newest technology directly to our most loyal consumers. We know our fans love sharing their favorite moments on social media, and the summertime lends itself to so many post-worthy moments and occasions," said Todd Kaplan, VP of Marketing, Pepsi. "The breadth of our Pepsi #Summergram statements and custom AR filters will ensure that there is something for everyone – no matter what you're doing this summer – to help people unapologetically enjoy their best summer moments."

Two of the most prolific social media personalities – Chrissy Teigen and DJ Khaled – will give fans a peek into their Pepsi #Summergram stories. 

The Pepsi #Summergram collection will be available at Stater Bros. Markets. With hundreds of unique AR filters, the Pepsi #Summergram collection highlights universal summer moments like BBQing, hiking, swimming and more, as well as highly localized sayings that capture the unique summer traditions across various parts of the country.  Labels will feature iconic summer statements in both Spanish and English.

To share your Pepsi #Summergram moments, simply:

Cellphone #Summergram and share on Instagram

  1. Scan the QR code on any Pepsi #Summergram bottle using your camera phone to automatically open Instagram Stories and unlock a unique AR filter and statement
  2. Apply the Pepsi #Summergram AR filter directly to your video
  3. Share directly with friends on social media or add to your Instagram Story

In addition, fans can also access hundreds of additional Pepsi #Summergram digital stickers all summer long in the Instagram Story portal's digital GIPHY library.

Throughout the campaign duration, Pepsi will celebrate the fact that summer is here, no matter how you enjoy, with the release of twenty-five television commercials that showcase the AR effects and iconic summer moments.  Pepsi will also produce thousands of custom out-of-home billboards nationwide to help get fans across the country in the Pepsi #Summergram spirit. All season long, join the #Pepsi #Summergram conversation across social media. Share with us too and tag on Instagram @StaterBros @Pepsi!

Stater Bros. Instagram page: @StaterBros

Pepsi Instagram page: @Pepsi